Weekly Active Users (WAU) is a metric that measures the number of individuals who have actively interacted with a platform or application within a week.
Why WAU is an important metric?
It’s an important metric for measuring the success of an online platform, as it is indicative of the ongoing engagement and loyalty of its users. WAU measures the number of unique users who have interacted with a platform over a given seven-day period. This metric allows organizations to track usage trends in comparison with previous weeks, helping to identify any changes in user activity over time.