User Retention


What is User Retention?

User retention is the measure of how many users continue to repeatedly use a product or service over time.

Why User Retention is important?

User retention is a measure of success for any business. It is essential for increasing the lifetime value of customers, as well as growing and maintaining customer loyalty. Retaining existing users is far more cost-effective than trying to acquire new ones, so knowing what strategies work best to keep customers engaged and interested can be incredibly beneficial.