User Activation


What is User Activation?

User activation is the process of turning a trial user into an active, engaged customer.

Why User Activation is important?

User activation plays an essential role in the success of any software-as-a-service (SaaS) business. It is the process of engaging users with the product or service offered and motivating them to keep using it. By activating users, businesses can strengthen customer relationships and increase retention rates, which leads to more revenue.