A retention curve is a graphical representation of how well a company retains its customers over time. It shows the percentage of customers who remain active or continue to use a product or service over a specified period of time.
What is the importance of the Retention Curve?
The Retention Curve helps to measure user engagement and loyalty towards a product. It helps to understand how long users remain active or engaged with the product, as well as their behavior within it. This information can be used to identify areas for improvement in terms of user experience, UX design, and marketing strategies. The Retention Curve also allows businesses to assess other factors such as customer lifetime value or the monetization of customers during different points in time.