Product Stickiness


What is Product Stickiness?

Product stickiness refers to the level of customer loyalty and commitment to a product. It is a measure of how well the product fits into the customer’s daily routine and how difficult it would be for the customer to switch to a different product.

Why Product Stickiness matters?

Product stickiness is an important factor for any SaaS product because it helps determine how long customers will stay with a service over time. This is especially crucial to software-as-a-service providers since their business model relies on customer retention.