Product Market Fit


What is Product Market Fit?

PMF stands for “Product-Market Fit.” It refers to the process of determining whether a product or service meets the needs and wants of a target market and if there is sufficient demand to support a viable business.

What does it mean if you have reached PMF or not?

PMF (Product-Market Fit) is an important metric used to measure the success of a product in relation to its target market. Reaching PMF means that your product has been proven attractive by your target audience and there are enough customers actively using it for you to make your business sustainable. Reaching PMF can be seen as the first step into growing meaningful revenue and scaling your business.