What is Product Engagement Score?
The product engagement score is a metric that measures the level of engagement and interaction that customers have with a product.
Why does the Product Engagement Score matters?
The Product Engagement Score (PES) is an important metric for companies to measure the success of their products and services. It helps them understand how engaged customers are with their product and whether they’re likely to continue using it or not. A high PES indicates that customers find value in the product and are likely to stay engaged with it. On the other hand, a low PES suggests that customers are not finding value in the product and may be at risk of churning out. Companies can use the PES metric to understand customer satisfaction and identify opportunities for improvement.