PLG stands for “Product-Led Growth”. It is a business strategy that prioritizes the product itself as the primary driver of customer acquisition, engagement, and growth.
How to choose PLG?
When deciding whether or not to choose Product Led Growth (PLG) for a business, there are many factors to consider. PLG is an approach that focuses on product development and usage as the primary driver of growth. This means that the product itself should be designed in such a way that it serves as the primary driver of user engagement, monetization, and ultimately growth.
To make sure that PLG is the right choice for your business, consider the following questions:
- Does your product have a clear benefit or value proposition? If not, PLG may require extensive effort to bring clarity around what makes your product unique.
- Do customers find it easy to use and understand your product? If not, PLG may require significant effort and resources to simplify the user experience.
- Does your product have a strong monetization model? If not, PLG may be difficult to implement without a stable revenue stream.
- Are you able to build an engaged community around your product?