What's the definition of JTBD?
JTBD, or Jobs-to-be-Done, is a framework used by businesses to understand the underlying motivations and goals of their customers. It involves identifying the job or task that a customer is trying to accomplish and developing products and services that help them achieve that goal.
Example of JTBD
An example of JTBD might be a coffee shop that offers a variety of coffee blends and brewing methods to satisfy the different jobs that their customers are trying to accomplish. For example, some customers might be looking for a quick and easy way to get their morning caffeine fix, while others might be looking for a relaxing and social experience. By understanding these different JTBD, the coffee shop can develop products and services that meet the needs of each customer segment.
How to measure JTBD
Measuring JTBD involves identifying the specific jobs or tasks that customers are trying to accomplish and developing products and services that help them achieve those goals. This can be done through customer research, such as surveys, focus groups, or customer interviews, to gain insights into the underlying motivations and needs of customers. Additionally, businesses may track customer behavior and engagement with products and services to identify areas for improvement and optimization.
Why is JTBD important?
JTBD is important for businesses because it helps to ensure that products and services are designed to meet the specific needs and goals of customers. By understanding the jobs that customers are trying to accomplish, businesses can develop products and services that provide real value and meet their customers’ needs. Additionally, by tracking customer behavior and engagement, businesses can identify areas for improvement and take action to optimize their products and services. By focusing on JTBD, businesses can drive customer satisfaction, loyalty, and long-term success.