What is GTM?

GTM, or Go-to-Market strategy, refers to a company’s overall plan for launching and selling its product or service. It outlines the steps a company will take to bring its offering to market, reach its target customers, and achieve its business goals.

Why GTM is important?

The GTM or Go-To market strategy is highly important for any company’s success, as it provides structure and guidance when entering a new market. The roles and responsibilities are defined for each department. There are clear goals and instructions for everyone to make sure that launch goes smooth and as planned.