What is DAU?

Daily Active Users (DAU) are defined as the number of unique users who interact with a given product or service in a given 24-hour period.

Why DAU is an important metric?

DAU is a key metric in measuring the success of an app or product. It provides insight into a user’s engagement and activity, which allows companies to better understand how people interact with their products. DAU is especially important when it comes to predicting future user growth and retention rates.