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DAU

What’s the definition of DAU?

DAU, or Daily Active Users, is a metric used by businesses to measure the number of unique users who engage with a product or service on a daily basis. It is typically used for digital products and services, such as apps, websites, and social media platforms.

Example of DAU

An example of DAU might be a social media platform that tracks the number of unique users who log in and engage with the platform each day. The DAU metric provides insights into user engagement and retention, as well as the overall popularity and success of the platform.

How to measure DAU

Measuring DAU involves tracking the number of unique users who engage with a product or service on a daily basis. This can be done through analytics tools that track user activity and provide insights into user behavior and engagement. The DAU metric can be used in combination with other metrics, such as Monthly Active Users (MAU) and retention rates, to gain a more complete understanding of user engagement and retention.

Daily Active Usage (DAU) Formula

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Why is DAU important?

DAU is an important metric for businesses because it provides insights into user engagement and retention. By tracking DAU over time, businesses can identify trends and take action to improve the user experience and increase engagement. DAU can be used to track the success of marketing and promotional efforts, as well as the overall popularity and success of a product or service. Businesses can drive growth, increase revenue, and build a strong, loyal user base by increasing DAU and improving user engagement.