Back

Customer Success

Definition

What is Customer Success?

Customer success refers to the achievement of the desired outcomes and goals by the customers of a SaaS product or service.

Why Customer Success is important?

Customer success is important as it ensures that customers receive value from the services or products they purchased, helping to build customer loyalty and trust. It also helps businesses identify areas of improvement in their processes and create strategies for retaining customers.

What are examples of Customer Success?

Customer Success is a critical aspect of any business, as it helps to ensure that clients are not only satisfied with their purchase but also have a positive experience that encourages them to continue doing business with the company. Customer Success involves a variety of activities such as technical support, product/service training, onboarding and/or implementation assistance, and account management.