CSAT stands for “Customer Satisfaction Score” or “Customer Satisfaction Survey”. It is a metric used to measure how satisfied customers are with a company’s products or services.
How to measure the CSAT?
CSAT is typically measured through surveys, polls, or other types of feedback from customers that gauge their level of satisfaction with a product, service, or experience.
Why CSAT is important?
It reflects how satisfied customers are with their overall experience, from initial contact to post-sales support. By tracking CSAT, companies can gain valuable insight into customer needs and preferences, which can help inform decisions about product development and marketing strategies.