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Activation Milestones

Definition

What are Activation Milestones?

Activation milestones are specific actions or events that indicate that a user has successfully adopted and is utilizing a product or its features.

Example of Activation Milestones?

It can include onboarding new users, enabling account creation and access, uploading content, setting up integrations with third-party services, and more.

Why Activation Milestones are important?

Activation milestones give you more visibility into your product. You can identify the users who have reached these milestones and who haven’t. You can then plan more targeted communications and help the struggling users.